Head of Business Development Unit (BDU)

Job Summary

Enterprise Life Nigeria is seeking a dynamic and results-driven Head of Business Development Unit (BDU) to lead commercial strategy and revenue expansion across its portfolio of advertising, events, and digital products. This executive role is central to positioning Enterprise Life as a premier platform for business visibility and marketing solutions in Nigeria. The successful candidate will drive top-line growth, forge high-value partnerships, and lead a team of business development professionals. This is an outstanding opportunity for a seasoned sales leader with a proven track record in B2B business development, sponsorship acquisition, and strategic client management. The role is based in Lagos and offers a chance to shape the commercial future of a respected brand in the Nigerian market.

Key Responsibilities

• Develop and execute comprehensive business development strategies to drive revenue growth across all product lines, including digital advertising, events, listings, and sponsorships.
• Lead end-to-end sales cycles, from prospecting and pitching to negotiation and closing of high-value deals with corporate clients and agencies.
• Manage and grow relationships with key clients, advertising agencies, and corporate partners to ensure long-term retention and account expansion.
• Identify and onboard new strategic partners that align with the company's growth objectives and market positioning.
• Ensure seamless client onboarding and delivery of all contractual commitments, maintaining high service standards.
• Oversee revenue performance, sales forecasting, and pipeline management, providing regular reports to executive leadership.
• Collaborate with marketing and product teams to design compelling commercial packages and go-to-market strategies for clients.
• Lead and support the execution of flagship events such as BizMix, webinars, and partner events, ensuring strong sponsorship acquisition and partner engagement.
• Monitor market trends, competitor activity, and industry developments to inform pricing, positioning, and growth strategy.
• Drive email marketing and outbound campaigns to generate qualified leads and nurture prospects through the sales funnel.

Role Requirements & Qualifications

• Bachelor's degree in Business Administration, Marketing, Finance, or a related field. A Master's degree (MBA or equivalent) is highly preferred.
• Minimum of 8-10 years of progressive experience in business development, sales, or commercial strategy, with at least 3-5 years in a leadership or managerial role.
• Proven track record of achieving and exceeding revenue targets in a B2B environment, preferably within media, events, digital platforms, or advertising.
• Demonstrated experience in managing corporate partnerships and securing event sponsorships.
• Strong understanding of the Nigerian market landscape, including corporate and SME dynamics.
• Excellent communication, negotiation, and presentation skills in English.
• Proficiency in CRM software, sales analytics tools, and pipeline management platforms.

Skills Inventory

• Strategic sales and business development expertise with a focus on revenue growth.
• Strong negotiation and closing ability for high-value, complex deals.
• Relationship management skills at both corporate and agency levels.
• Email marketing and digital outreach experience, including campaign management.
• Event sponsorship and partnership management experience.
• Data-driven decision making and rigorous pipeline management.
• Team leadership, coaching, and performance management.
• Financial acumen for forecasting, budgeting, and P&L oversight.

Salary & Compensation Estimation

The estimated annual salary for this Head of Business Development role in Lagos, Nigeria, ranges from 18,000,000 to 25,000,000 NGN, depending on experience, industry background, and negotiation. This is a competitive compensation package for a senior commercial leadership position within the media and events sector. In addition to base salary, the role likely includes performance bonuses, commission structures tied to revenue targets, and benefits such as health insurance, pension contributions, and possibly a transportation or communication allowance. For expatriate candidates or those with exceptional track records, total compensation may exceed 30,000,000 NGN annually.