Digital & Product Marketing Associate

Reporting into:

• Chief Marketing Officer

Other Key Stakeholders:

• Product Team, Local Marketing Teams, Business CEOs, Business Intelligence Teams, and Sales Teams.

Location:

• Nigeria, Ghana, Kenya, Uganda or Remote

About TATC:

• We are a group of pan-African businesses working together to solve the talent gap in Africa with unique, home-grown solutions.
• Our vision is to be Africa's solution to bridging the talent gap.
• Our brands include BrighterMonday Kenya, BrighterMonday Uganda, Jobberman Nigeria, and Jobberman Ghana.

Position Summary:

• We are seeking a highly motivated and skilled Digital and Product Marketing Associate to join our B2B and B2C recruitment company. As a key member of our marketing team, you will drive both internal and external marketing efforts to promote our products and services across multiple African markets.
• The ideal candidate possesses a strong understanding of digital marketing strategies, is capable of executing innovative projects, and is adept at optimising digital marketing channels to achieve measurable results.
• You will work closely with product teams to ensure that our offerings are effectively positioned and communicated to both business clients and job seekers.

Requirements:

• Bachelor's degree in marketing, business administration, or a related field. Relevant certifications in digital marketing, such as Google Analytics or HubSpot, are a plus.
• Proven experience in digital marketing, with a focus on both B2B and B2C markets. Experience in the recruitment industry is preferred but not required.
• Strong understanding of digital marketing concepts, techniques, and best practices, including campaign planning and execution.
• Proficiency in executing marketing initiatives across various digital channels, such as website, email, social media, paid advertising, and content marketing.
• Strong organisational skills and the ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Analytical mindset with the ability to interpret data and metrics to make informed marketing decisions and drive continuous improvement.
• Creative thinking and the ability to conceptualise and execute innovative digital marketing projects that capture attention and drive engagement.
• Excellent communication skills, both written and verbal, with the ability to create compelling marketing content for diverse audiences.
• Familiarity with SEO strategies and tools to optimise organic visibility and drive website traffic effectively.
• Proficiency in using marketing tools and platforms, such as marketing automation (e.g., HubSpot, Marketo), CRM (e.g., Salesforce), analytics (e.g., Google Analytics), and social media management tools.
• If you are a dynamic marketer who thrives in a collaborative environment and is passionate about executing effective marketing initiatives, we encourage you to apply for this role. Join our team and contribute to our mission of promoting our products and services to businesses and job seekers alike across Africa.

Salary:

• $800 - $1,000 (Gross) per month